WOW HYDRATE is now the official hydration partner of Manchester United FC

As part of the multi-year global partnership, the brand will be teaming up with Manchester United to launch dynamic campaigns featuring both the men’s and women’s first teams. Fans attending matches at the iconic Old Trafford stadium will be able to find WOW HYDRATE products available for purchase at various retail points throughout the stadium, enhancing the matchday experience. Additionally, this partnership encompasses the men’s, women’s, and academy training facilities at the Carrington Training Centre.

Victoria Timpson, CEO of Alliances of Partnerships at Manchester United, shared her enthusiasm for the partnership, stating, “WOW HYDRATE is a progressive and ambitious brand, and we are extremely excited to be partnering with them. We look forward to not only introducing our global fans to the science behind its range of hydration products but also supporting the work it does within our footballing community.”

Outside of the stadium WOW HYDRATE will leverage the partnership to work with more community groups than ever.

“We were so thrilled to be able to secure the partnership with Manchester United. Of course, it’s a huge privilege to be the hydration partner of one of the world’s most successful and renowned football clubs, but we’re also super excited to be able to use this partnership to widen our support for community and grassroots programs. We can’t wait to start interacting with players and fans too as our products hit the stadium.” – Queenie Porter, Managing Director at WOW HYDRATE.

In early 2024, a specially developed, dual branded drink will be added to the range in celebration of the partnership.