WOW HYDRATE have partnered up with Chelsea and England midfielder Ruben Loftus-Cheek to encourage everyone to #PushIt with WOW HYDRATE.
The latest innovation in fitness hydraIon, the sugar free low-calorie drinks provide a hit of protein or electrolytes in fresh water for people to refuel after being physically active. The innovative push-cap technology ensures the fresh vitamins do not degrade in water over time and are released literally at the press of a button, when ready to drink WOW HYDRATE.
The partnership coincides with Ruben collaborating on WOW HYDRATE’s #PushIt campaign. Push Until Something Happens aims to encourage those with a passion for exercise to challenge themselves, and always keeping moving and working towards bigger goals. The unique concept sees how WOW HYDRATE helps others #PushIt in different aspects of training and life until something happens, and can be seen @wowhydrate Youtube, Instagram, Twitter and Facebook and on www.wowhydrate.com.
Ruben: “As an athlete, I’m always thinking about what I eat and drink in order to fuel my body and be in the best condition possible. It’s no different for people hitting the gym around work commitments or getting out running and joining an exercise class. It’s really important to consider what you’re using to power your body before and after, so I’m delighted to become WOW HYDRATE’s brand ambassador. They’re approaching fitness hydration from a new, innovative angle and ensuring their products are sugar free, which is a big plus.”
WOW HYDRATE is available online at www.shopwowhydrate.com and Ocado, as well as high street stores and supermarkets including; Tesco, Morrisons, Whole Foods, Boots, Pump Gyms, Anytime Fitness and Gymbox.