Matchroom Boxing is delighted to welcome WOW HYDRATE as its new Official Sports Hydration Partner.
WOW HYDRATE is the latest innovation in hydration, providing sugar free Electrolyte and Protein waters that feature their unique push-cap technology, which releases fresh ingredients into the drinks.
The partnership with the UK’s leading boxing promoters offers the drinks brand significant exposure in what is set to be another huge year for British boxing.
Launching ahead of the Kell Brook vs. Mark DeLuca card in Sheffield this Saturday, the drinks brand will receive branding across the ring apron, water bottles, towels and buckets around ringside and hydration stations will be set up backstage to assist boxers with their hydration. The brand will also get exposure at press conferences and across Matchroom Boxing’s social channels throughout the two year partnership.