WOW HYDRATE has partnered with boxing trainer Ben Davidson who trains names such as Tyson Fury and Billy Joe Saunders. Speaking about the partner boxing trainer Ben Davidson said:

“I’m very happy to be working with WOW HYDRATE as my official drinks partner, they aren’t just a labelbut a quality product which myself and Tyson used throughout his last camp. I always recommend the product to all my fighters and use it myself during training sessions. I’m looking forward to working with the team more closely in the future.”